« FootJoy apparel fashion show full of surprises »

Chapeau Noir ventured to Montreal on Wednesday night to attend the FootJoy Apparel Fashion Show, the second leg of a reveal that was more than a year in the making. Held in an ultra chic event space, the bleached white walls, long, flowing draperies, and soaring ceilings set a luxurious tone for the event.

FootJoy introduced an extensive line of apparel in Montreal on Wednesday. Additional photography to come.

We know FootJoy as the worldwide leader in the golf footwear business. In fact, if FootJoy were to decide to only sell the Contour Series save for all other offerings, they would still be the golf footwear market leader -- a testament to both the product and the breadth of FootJoy's distribution network. Through this network FootJoy will have a significant presence in the market in a very short amount of time, and as such, the product development team at FootJoy were afforded as much time as necessary to deliver the right products in the right manner to consumers, leaving no detail to chance and no research to guesswork.

The FootJoy apparel fashion show introduced three color stories, each of which are named for the Canadian market as Jasper, Muskoka, and Tremblant, three premium Canadian summer playgrounds. Within each color story FootJoy has built an extensive selection of products from which to choose -- trousers, shorts, shirts, sweaters, and jackets.

FootJoy fanboys and Steve Stricker wannabes will be in heaven, as they will be able to outfit themselves from head to toe, and from base layer to top layer as well, as FJ underwear in black and white will also be on offer come 2012.

FootJoy's expanded apparel range will never be mistaken for the sleeker, more fashion forward, European influenced fits, and that was never the intent behind the development of the lines. FootJoy stayed true to their demographic, and the line will have broad appeal in the market. Chapeau Noir was interested to discover Canadian market sizing will be true to size, with moderately shorter sleeve lengths and smaller arm openings, along with a bit less room through the chest than offerings found south of the border.

For those looking for something with a bit more flair, Chapeau Noir spied some shirts that will definitely tempt, including some with longer four button plackets and sharper, more angular collar styles. FootJoy has not left women out of the mix either, showing off a new shirt collection.

Although price points have not been announced, consumers will be pleased to know that a shirt and a pair of shorts won't break your yearly apparel budget in just one go, allowing you to indulge in FJ more than once during the season as the FJ color stories and your personal needs evolve.

Here's looking forward to 2012, when FootJoy apparel will appear at green grass and off course retailers across North America.