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Dustin Johnson shows off the TaylorMade adidas all-white approach to marketing the R11. (Dunn / Getty)Seriously, Chapeau Noir has had just about enough of the white stuff. When it comes to snow that is.

As for the highly integrated approach to marketing TaylorMade adidas is taking to the launch of the new R11 driver -- which just happens to sport a unique white crown -- Chapeau Noir is digging the all white approach.

Smartly, TaylorMade adidas has extended the reach of their marketing efforts to include tour trucks, and even all white player apparel on day one of the Farmers Insurance Open at Torrey Pines, exemplified by the striking appearance of TaylorMade adidas tour staffers Dustin Johnson (right) and Justin Rose. Having the Johnson and Rose paired together along with Phil Mickelson wearing black made for wonderful contrast.

CNG Ticker: Speaking of Mickelson, isn't it time for a bit of a wardrobe refresh? Chapeau Noir is as guilty as the next guy when it comes to falling into a fashion rut, but we've see quite enough of the same Q'aja black polo and pinstripe trousers (still Tom Ford?) ... John Daly kicked off his 2011 campaign in Loudmouth Golf's new MojoDelic trousers. Umm, yeah baby! ... Rickie Fowler shocked us with pink in round one, and Chapeau Noir heard in passing that his pinkness even extended to certain details on his putter - true? Sticking with Puma and pink, The Hackers Paradise posted this from the floor of the PGA Merchandise show ... Looks like Travis Mathew will soon have another winner in Chris Kirk if he keeps playing like this (T3 after round one at the Farmers, and a good result at the Hope) ... DL3 looks weird wearing a Bridgestone hat having been so used to the Titleist lid ... Geez, Stewart Cink pairing baby blue trousers and green shirt? Really? ... David Duval shows of his paunch and his new for 2011 Iliac Golf duds, proving that sometimes the best fits can't camouflage those extra visits from the desert tray ... First round leader at the Farmers Sung-Hoon Kang reps for Fila Golf. Chapeau Noir digs the contrasting placket on Kang's polo, but the chest-based advertising is obtrusive and distracts from the aesthetic design sensibilities Fila Golf worked so hard to create ... And finally, though he's no longer a J Lindeberg man, Jesper Parnevik shows us that style comes from within, and is truly brand agnostic.