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adidas 'Wear in the World Adventure2' Recruitment Under Way

Before you get too excited, be advised that Chapeau Noir has already thrown his hat in the proverbial ring, therefore rendering all other applications irrelevant.

Unfortunately, the fine folks in recruitment at adidas Golf insist on recruiting US residents only, immediately rendering Chapeau Noir ineligible.

How disappointing! Regardless, such a wicked idea deserves space here on CNG. After all, the Chapeau wouldn't be a very friendly social media player if he didn't give this the run it deserves!

The Details

Click image to see highlights from the inaugural 'Wear In The World Adventure'adidas Golf is on the hunt for two new protagonists for the follow up to last year's first 'Wear In The World Adventure', which chronicled the travels of Canadian Lindsay Knowlton and American Josh Sullivan.

This time around, two more web savvy golf enthusiasts will be selected from those who submit resumes through hotjobs.yahoo.com for the chance to become the company's new social media catalyst.

Despite Chapeau Noir's somewhat consistent distain for the way certain adidas Tour staff members are scripted, this gig was right up his alley.

Who knows, maybe adidas will change the rules!

The two finalists who will participate in a head-to-head showdown as part of a globetrotting golf adventure taking them to nine countries on three continents over 50 days. No problem!

The finalists will be tasked with creating compelling content through Twitter, Facebook, YouTube and other social media channels highlighting their adventures and building loyal followers during their trip. In addition to golf outings with adidas Golf's PGA, European and Asian Tour Professionals, the finalists will also sightsee and experience the various cultures. The entire trip will be chronicled live at www.adidasgolf.com/witw.

"adidas Golf is an authentic performance golf brand, so we wanted to test these finalists with the most authentic challenge that would demonstrate their ability to create great content," said Harry Arnett vice president of brand and marketing for adidas Golf and Ashworth Golf. "Our hope is that through this unique adventure, a talented applicant will emerge who can help oversee our social media activities, an opportunity we have identified as being critical to the long-term growth of our business."

The finalists will be chosen on June 4 and will be flown to TaylorMade-adidas Golf's headquarters in Carlsbad where they will be trained and fit for TaylorMade and adidas Golf equipment, apparel and footwear. The journey begins June 27 at the adidas Group headquarters in Herzogenaurach, Germany and culminates in Bandon, Oregon on August 10 where one candidate will be chosen as the winner.

Traveling with one adidas Golf employee and a small camera crew, the candidates will be asked to highlight the trip for jealous golfers around the world. The candidates will also compete in a series of challenges ranging from problem solving, leadership, marketing and budget management that will test their fortitude off the golf course.

Locations include:

• June 27 – Germany
• July 5 – Norway
• July 10 – Scotland
• July 16 – Dubai , UAE
• July 21 Chiang Mai , Thailand
• July 26 – South Korea
• July 31 – Japan
• August 5 – Canada
• August 10 – Bandon Dunes, OR

Wear In The World Highlights

"The last adventure was a unique way for us to validate our industry leading products and the performance technologies found in our apparel and footwear," added Arnett. "While we look forward to seeing how these technologies withstand the extreme conditions found throughout this adventure, our objective is to find ourselves a passionate golfer who is savvy in social media and can contribute to our team."

The search for the best and the brightest begins today.

Applicants have until May 13 to submit their resumes and cover letter explaining why they should be considered for the job.