CNG In The Press

Chapeau Noir has provided insight on golf fashion trends in the following publications:

Edinburgh Scotsman - July 14, 2010 - Dressed to a tee: Fashion at the Open, By Alice Wyllie

"It's generally accepted that if you look good, you feel good - which can then translate into playing better golf," he says.

Read more...

Compleat Golfer (South Africa) - August 2010 - A Flash In The Pants

"When choosing your belt buckle, feel free to express your personality, but be honest with yourself in regard to your personal dimensions. Gents a dessert or two over 36 inches in the waist should try to avoid larger-scale buckles... there's no need to draw attention to an already prominent area."

Read more (PDF)...

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CNG Style Quotient Index

Updated regularly, CNG presents the hot and not of golf fashion...

Hot: TRUE linkswear, single strap golf bags, Travis Mathew, Ryan Moore, Kikkor Golf

Not: Steve Elkington, colorblind fabric, straw hats, sloppy plackards, giant belt buckles with beaucoup bling

(As of June 6, 2010.)

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11:19AM

« FootJoy Promo Misinterpreted As Unhygienic Foot Fetish  »

On Monday morning, the day after Ian Poulter won the Accenture Match Play Championship, the following promotional item arrived in my inbox from FootJoy.

Does anyone else get the impression that you could win Poulter's sweat soaked FJ Icons?

FootJoy invites us to:

"Enter to win the shoes and glove Ian Poulter wore to capture the WGC Accenture Match Play"

Umm, really?

Based on this copy, count me out. Despite the buttery feel of a pair of FootJoy ICONS, I think I can live without Poulters stinky shoes (and glove).

But, is this really the promo? Do the marketing geniuses at FootJoy have some sort of foot fetish?

Click through to the sweepstakes page and you get a better sense of what you're entering to win:

"if a players wins a PGA Tour event wearing FJ products, you have a chance to win the same FJ equipment that player was wearing on Sunday."

Ok, so the same equipment, not necessarily the equipment. It all finally becomes clear at the bottom of the sweepstakes page when you're asked to choose your FJ ICON style and size. All thoughts of some poor sap jamming his size twelve dogs into Poulter's kicks and subsequently suffering from multiple angry blisters are now thankfully averted.

Hygiene fail averted, but perhaps it's time for FJ to have a chat with their copy writers to make this ongoing sweepstakes a bit clearer to its community. Just think how many more entries they will receive once mild hypochondriacs like Chapeau Noir stop misinterpreting the giveaway.

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