« FootJoy Promo Misinterpreted As Unhygienic Foot Fetish »
On Monday morning, the day after Ian Poulter won the Accenture Match Play Championship, the following promotional item arrived in my inbox from FootJoy.
Does anyone else get the impression that you could win Poulter's sweat soaked FJ Icons?
FootJoy invites us to:
"Enter to win the shoes and glove Ian Poulter wore to capture the WGC Accenture Match Play"
Umm, really?
Based on this copy, count me out. Despite the buttery feel of a pair of FootJoy ICONS, I think I can live without Poulters stinky shoes (and glove).
But, is this really the promo? Do the marketing geniuses at FootJoy have some sort of foot fetish?
Click through to the sweepstakes page and you get a better sense of what you're entering to win:
"…if a players wins a PGA Tour event wearing FJ products, you have a chance to win the same FJ equipment that player was wearing on Sunday."
Ok, so the same equipment, not necessarily the equipment. It all finally becomes clear at the bottom of the sweepstakes page when you're asked to choose your FJ ICON style and size. All thoughts of some poor sap jamming his size twelve dogs into Poulter's kicks and subsequently suffering from multiple angry blisters are now thankfully averted.
Hygiene fail averted, but perhaps it's time for FJ to have a chat with their copy writers to make this ongoing sweepstakes a bit clearer to its community. Just think how many more entries they will receive once mild hypochondriacs like Chapeau Noir stop misinterpreting the giveaway.









Chapeau Noir
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