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CNG Communications supports your organization's strategic direction with tactical content development services, serving the enterprise and consumer software industry, and the golf industry.

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Contributed Content

Here are CNG's most recent freelance contributions. There's even more to read in the freelance archive.

All Access Pass: Top Golf Personalities on Twitter

April 24, 2012 -- Golf is oft criticized for being out of touch with the mainstream, of being narrow, elitist, and generally not welcoming to the masses. Well, criticize no longer, at least when it comes to Twitter.

9 golf fashion brands to change your look

April 3, 2012 -- 9 golf fashion apparel brands that will help you look like you know what you're doing, even if you don't.

Who's sticking to Masters apparel script this week?

April 3, 2012 -- As the first major of the calendar year, the Masters has become the “season opener” when it comes to marketing awareness for golf’s most noted apparel brands.

Undressing golf's dress code

March 24, 2012 -- The most iconic golf style photograph I can think of is one of Sean Connery, circa 1962, sporting a driving cap, and a vibrant red jumper paired with turned up denim, with a golf bag slung with style over his right shoulder.

The List

Check out The List to find out what brand(s) your favorite players are wearing.

(Latest update -- July 12, 2011)

Lorne Rubenstein

Globe and Mail golf columnist and author of no less than 11 golf books, Lorne Rubenstein had this to say about chapeaunoirgolf.com...

Lorne Rubenstein"Nowadays many players know exactly what they'll be wearing each day of the tournament. One interesting website tracks their outfits and the planning that goes into the selection. Chapeaunoirgolf.com, meant to enhance your reading and viewing pleasure. Spend a few minutes with this website, and soon you will be planning your own outfits for the coming season."

-- Lorne Rubenstein, April 5, 2011

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Bunker Mentality

7:24AM

« The myjoys.com Dilemma - What's a Golf Shoe Hound To Do? »

With the addition of the Footjoy Icon to myjoys.com, Chapeau Noir is once again spending countless hours trying to create 'the perfect shoe'. What is this 'perfect shoe' and how does one reach bipedal FootJoy nirvana?

Chapeau Noir loves the myjoys.com concept, but being a man of many trouser and shirt combinations, how is he to decide on just one pair? Or does he?

FootJoys wonderfully fun shoe customization tool.

If he restricts himself to one pair per season, he could build up a fine collection over the span of four years. A conservative plan. More aggressive to double that pace. Two pairs per season. Four pairs in just two years. That sounds more like it.

What it really comes down to for most of us however, is the all-mighty budget. After all, we're not all as well heeled (!) as Ian Poulter.

If we were, we could simply stumble into the garage to find box upon box upon box of fully customized FootJoys. Certainly, if money were no object, we'd go to town on myjoys.com, spending countless hours and thousands of dollars configuring every possible trouser / shirt / shoe combination possible. Sadly, for the great majority of us, this is not an option.

Either Chapeau Noir has to discover some yet untapped magic in the eight years he has remaining before he is Champions Tour eligible, or he has to buckle down and decide on what myjoys.com configuration works best for him.

Chapeau Noir regrets to inform his readership that even with all the vibrant customizations offered by myjoys.com engine, he has on more than one occasion configured his shoe of choice but has not placed an order. (1)

Loyal reader Paul S. of British Columbia, Canada, recently emailed Chapeau Noir expressing similar concerns. Paul S. adds,

"I find with alot of the choices they have is that they are too bright with a lot of the colors. I like the more toned down but subdued, dressy, classy combinations of colors that are easy to co-ordinate."

A very thoughtful man is this Paul S.

Resisting the urge to go for that daring splash of color on myjoys.com is the most important piece of advice Chapeau Noir can provide, and is also the most difficult for us to follow.

This advice likely runs contrary to every notion the FootJoy team had when creating the myjoys.com concept, but unless you really need to create your shoe in the glorious colors of your alma mater or to represent the professional sporting team from your geographic location, staying neutral without settling for a stock shoe is recommended.

After an entire evening of deliberation, Chapeau Noir has finally narrowed it down. Here are the two choices:

Chapeau Noir's FJ ICON Asymmetrical, with ECL black smooth base, Pearl Lizard 460 saddle for that exotic touch, CNG monogram (not shown) for ego boost. This choice provides a more formal option for rounds played in a black trouser.

Chapeau Noir's Lowpro, customized in patriotic Canadian colors using the darkest red available. A decidedly sportier model for hot, 36 hole, walk-and-carry days.

A Note for Canadian myjoy.ca Users

For Canadian readers, it is important to note a glaring deficiency on the Canadian version of the site, myjoys.ca.

While our American friends are able to immediately add their customized shoe to their shopping carts, and quickly delivered to your door, up north of the border we must either email our configured shoe to a local retailer, or print off our custom options and drive them to our local shop to have them place the order for us.

Really FootJoy? Really? I hear they have the full internets in The Great White North. Hopefully, the full-on web supply chain can be connected soon. Chapeau Noir feels your conversion rates would increase dramatically in Canada once this is fixed.

Share Your Joy!

Please feel free to use the comments section to tell us about your myjoy experience, and your myjoy choice(s)! Chapeau Noir always loves to see what combinations are in play!

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Reader Comments (1)

So, now CN is giving out custom advice...Excellent. How about some advice on umbrellas? I need a decent umbrella.

Oct 22, 2009 | Unregistered CommenterRoger Mayfield

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