Remember scripting? It's still happening.
And with good reason as scripting leverages an important showcase opportunity for those in the business.
The majors have always helped drive sales of both hard and soft goods, and when one considers the higher margins on the apparel side of the golf business (ummm, why do we think Nike is still in the golf apparel game but not the ball or club market?), scripting player's wardrobes helps drive consumers to the new cuts and colorways.
Besides, we appreciate the effort product marketers make to come up with the staging for these photo shoots, and the significant bump we see in our page views and unique visitors.
Note that this post will be updated as scripts become available.
Last Update: 08/07/17 | 13:37 EDT