Uniqlo, the Japanese-based apparel retailer with a growing global presence, couldn't have asked for a better start to their relationship with Adam Scott.
In a deal announced just prior to the start of the Masters, Scott is Uniqlo's first golf ambassador, complimenting the company's sponsorship of top-ranked tennis star Novak Djokovic.
Uniqlo website featuring 2013 Masters champion Adam Scott.
Late of Aquascutum, Scott is a product marketing dream. Attractive and unsullied by controversy over the course of his career, Uniqlo will benefit greatly as Scott enters the prime of his career. Crowned now as Masters champion, Uniqlo could not have wished for a better start to their investment. And it doesn't hurt that Scott's frame lends itself well to Uniqlo's slim, uncluttered looks.
Will a top player wearing a $20 polo make the game more accessible, and dare we suggest it, help grow the game? Unlikely. However, stylish, affordable golf apparel options are always welcome.
Coincidence or not, as of Sunday night, online availability of the polos Scott wore during his dramatic march to victory were in glaringly low supply. We presume Uniqlo is busy restocking its shelves to take full advantage of the opportunity.
on 2013-04-16 16:25 by Chapeau Noir
Adam Scott in Uniqlo. Click to enlarge. (Redington / Getty)
It's all Uniqlo, from head to toe
It should come as no surprise CNG received many inquiries regarding Adam Scott's apparel since Sunday's result.
A common question among readers: is Adam wearing Uniqlo trousers and belts in addition to his polos?
The answer? A definitive yes.
Uniqlo sources tell CNG Adam wore flat-front, cordlane pants in the first, third, and final rounds, and these flat-front pants with a front center press in the second round. Both retail for just under $40.
Scott's Uniqlo belts are not yet available online, but will be soon.