The positively unpretentious Geoff Ogilvy saving golf fashion from itself
With all that's going on in the golf fashion world these days, it's difficult not to get caught up in all that's technical -- that is -- the influx and apparent predominance of technical fabrics, combined with the practice of brands dictating to tour ambassadors what to wear and when, aka 'scripting'.
Geoff Ogilvy sets a style tone more of us should emulate. (Shaw / Getty)Don't be mistaken, this isn't a tech-fabric bashing post or a marketing department lament by any means. There are plenty of great, highly functional technical apparel options from which to choose, and there's nothing like a well executed marketing program to get yours truly truly excited.
But... there is something to be said for that which occurs naturally, born of old school materials, and worn when desired.
With that we turn to one of the lowest key major championship winners in recent memory, Geoff Ogilvy. Though there was never anything officially announced, Ogilvy was last known to wear Propr (last tweet June, 2010) , a hipsteresque Ben Harper / David Arquette sideline clothing project, with direction from former Original Penguin creative David Bedwell that seems to have run its course -- into apparent oblivion.
Regardless, whatever style influence Propr provided Ogilvy during their time together seems to have endured, even if the brand itself has not. With Ryan Moore's moving to Arnie for 2012, Ogilvy assumes the mantle of the most interesting guy to watch from week to week when it comes to style -- simply because we don't really know what we're going to see.
It's odd to think that as late as 2009 Ogilvy was Puma's leading man on tour, a pairing difficult to imagine now with the likes of Rickie Fowler leading an orange infused charge on tour.
While we're not likely to see any surprises from Ogilvy, what we will see are solid, non-technical, well thought out alternatives we'd like to see weekend golfers emulate more often, because let's face it, not everyone has the physique to wear his shirt like Sergio Garcia.
Ogilvy still displays sponsor branding on his apparel -- indicating there is some forethought to what he's wearing and not simply buying off the rack. If you've grown weary of larger than necessary logos (hello Kevin Na) and need time to recover from the glare generated by the future in plastics, here's hoping Ogilvy finds his way into contention each and every weekend 2012.