Search
Follow & Like

CNG Communications

CNG Communications supports your organization's strategic direction with tactical content development services, serving the enterprise and consumer software industry, and the golf industry.

Learn more...

Twitter @chapeaunoirgolf

Community

Lorne Rubenstein

Globe and Mail golf columnist and author of no less than 11 golf books, Lorne Rubenstein had this to say about chapeaunoirgolf.com...

Lorne Rubenstein"Nowadays many players know exactly what they'll be wearing each day of the tournament. One interesting website tracks their outfits and the planning that goes into the selection. Chapeaunoirgolf.com, meant to enhance your reading and viewing pleasure. Spend a few minutes with this website, and soon you will be planning your own outfits for the coming season."

-- Lorne Rubenstein, April 5, 2011

Google Ads

 

Chapeau Noir Golf is your source for insight into golf apparel news, product releases and trends.

9:39AM

Golf shirt onesie will save you from ever worrying about an untucked shirt

Just when you think you've seen it all, along comes something so wonderfully beyond conception that you question the very sanity of those with whom you share this planet wonder why you didn't think of it first.

Behold the glory of the golf shirt onesie, aka the TailTux, by RJ Tremorus, complete with built-in underpants, making it the runaway leader in the all-time weird product race.

Hanging out with the TailTux boys. New tuck rule: don't do this.

When brought to my attention by a fellow golf aesthetician (that doesn't sound right at all), CNG thought it to be the brainchild of BogeyPro staffer Chance Manning, or some manner of Will Ferrell spoof from funnyordie.com... Watch:

As you sit back and soak this in -- and it's a lot to absorb here so take your time -- it's important to note that TailTux addresses a problem and provides a solution, as all great inventions should.

And for those who take issue with product execution -- CNG included -- we must remember the onesie as a product category rarely results in a look that's safe for public consumption. Only babies get a onsies free pass, and cyclists have some fun options to consider, but extreme caution should be taken at all times when it comes to a onesie, primarily because you might end up in something like this (NSFL).

When paired with shorts or trousers as intended, TailTux results are neat and tidy and no one would ever know the secret to your sartorial success -- unless of course you can't help but drop your drawers to reveal your assets.

Fortunately, the industry's subtle use of waist tape effectively addresses the untuck issue, saving us from having to resort to more extreme solutions. As for the market viability of golf shirt onesie, CNG leaves final word on the matter to the TailTux Kickstarter page.

10:54AM

ECCO Tour Hybrid adding a touch of class to 2013

It's been a long time since we've looked at a classically styled golf shoe here on CNG, and with its modern spikeless sole, we couldn't have asked for a better candidate in the category than the ECCO Tour Hybrid.

We've loved the cross functionality of the ECCO Golf Street since introduction. The Street's casual look and unsurpassed comfort have made it an all-time go-to CNG favorite that can be worn to and from the course.

Now comes the Tour Hybrid, which we think is the perfect compliment to the Street, one that provides a more sophisticated application, transitioning us from office space to tee box when required. The Tour Hybrid makes it easier for us to skin out of work (or perhaps a formal affair, because after all, wedding season is soon to be upon us like a demon) on a brilliant summer's day for an emergency nine or 18. We like that, a lot.

The Tour Hybrid also comes in a wingtip and a saddle design, but we like the versatile look of the black / titanium / subtle purple colorway. These will pair beautifully with our favorite tartan trousers, and are certainly stealthy enough to be 'suitable' for office wear.

We're confident in the shoe's ability to keep us dry thanks to ECCO's Hydromax technology (Gortex is available on GTX model), and we're looking forward to the out-of-the-box comfort experience for which ECCO is known. All that remains is the much anticipated spring opening of area courses so we can put these beauties in play. We'll report back on performance when we do!

ECCO Tour Hybrid | $190

9:45AM

TRUE Linkswear co-founder Rob Rigg resigns

Sam McKay, Director of TRUE Linkswear, announced today co-founder Rob Rigg is no longer with the company. McKay thanked Rigg for the role he played at TRUE, which was integral in building the company from startup to one of the top selling spikeless golf footwear brands on the market.

"We are very grateful for the commitment and passion Rob has demonstrated as TRUE has ascended to become one of the leading footwear companies in golf. His innovative thinking has contributed significantly to TRUE's success while helping to create a new category in golf footwear that is expanding rapidly."

"I am very proud of the contributions that I have made to TRUE since co-founding the company in 2010," said Rigg. "We have quickly built a loyal and passionate customer base, and changed the industry, by designing footwear that allows golfers to enjoy the game in total comfort. It has been a privilege to lead TRUE, and I wish the company continued success as I move on to pursue new opportunities."

Jeremy Moore, formerly Senior Vice President of Sales & Marketing, has been promoted to President. Moore is the brother of and agent to PGA Tour player and TRUE brand ambassador Ryan Moore.

11:01AM

adidas Golf unveils Dustin Johnson's mystery shoe

The adicross Tour, available May 1. MSRP $150 US. Click to enlarge.

adidas Golf knows how to set the hook. For the past few weeks leading up to and through the Masters, Dustin Johnson has been wearing a new shoe from adidas Golf, one that until today no one knew anything about -- other than the fact that they liked them, and wanted a pair. 

Announced today, the mystery shoe in question is dubbed the adicross Tour, a shoe said to provide stability with flexibility, freedom of movement without sacrificing support, and lightweight comfort.

"The new adicross Tour has all the performance and support I need in a tour shoe plus a look that fits my style," said Tour Staff Professional Dustin Johnson. "The bold colors are great and I knew it was for me the moment I saw it."

Dustin Johnson in the new adicross Tour at the 2013 Masters. Click to enlarge. (How / Getty)Available in softspiked and spikeless models, the adicross Tour will be available in four colorways and will carry a two-year waterproof guarantee.

10:17AM

Adam Scott wins Masters in Uniqlo debut

Uniqlo, a Japanese-based apparel retailer with a growing global presence, couldn't have asked for a better start to their relationship with Adam Scott. In a deal announced just prior to the start of the Masters, Scott is Uniqlo's first golf ambassador, complimenting the company's sponsorship of top ranked tennis star Novak Djokovic.

Uniqlo website featuring 2013 Masters champion Adam Scott.

Late of Aquascutum, Scott is a product marketing dream. Attractive and unsullied by controversy over the course of his career, Uniqlo will benefit greatly as Scott enters the prime of his career. Crowned now as Masters champion, Uniqlo could not have wished for a better start to their investment. And it doesn't hurt that Scott's frame lends itself well to Uniqlo's slim, uncluttered looks.

Will a top player wearing a $20 polo make the game more accessible, and dare we suggest it, help grow the game? Unlikely. However, stylish, affordable golf apparel options are always welcome.

Coincidence or not, as of Sunday night, online availability of the polos Scott wore during his dramatic march to victory were in glaringly low supply. We presume Uniqlo is busy restocking its shelves to take full advantage of the opportunity.

12:03PM

CNG's Saturday style update from the Masters

"From the Masters" will give you the impression I'm there. I'm not. There was however plenty to talk about when news broke of the two stroke penalty to Tiger Woods. The timing coudn't have been better, as CNG was on Atlanta sports radio air discussing the best and worst of Masters style.

Suddenly, this scribe of style was on point to comment on the ruling. Just like a real journalist. Inconceivable!

9:27AM

How to ruin a perfectly fine green jacket in six easy steps

This morning CNG takes a look back at some of the most eggregious green jacket pairings in Masters history. It should come as no surprise that most are born of the 1980s and 90s. Cringe and enjoy!

7:23AM

Team unis, strawberries and picnics highlight day one at Masters

CNG takes a look at the style that mattered from the first day of the 2013 Masters tournament.